Internet Marketing Strategies
By Shelley Lowery (c) 2004
Developing a successful internet marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:
- A great product
- A website specifically designed to sell
- A killer marketing strategy
Developing Your Product
Your first step will be to develop a great product. You're probably thinking that's easier said than done, but it's really not. The absolute best product is one that you can develop yourself and deliver over the Internet. With today's technology, there is absolutely no reason why you can't create your own product. The knowledge you have within your own mind is extremely valuable. Everybody is good at something, has a special talent or some specialized knowledge. Use this knowledge to create a product.
The key to developing a great product is exclusiveness. Your product should be unique and not be in competition with hundreds of other similar products. You must give your potential customers exactly what they want. Develop a high-quality product that fills a void to increase your chance of success.
Another consideration of great importance is your target market. Keep in mind, the Internet is a global marketplace. Develop a product with a large geographic target and a wide appeal. A great product will fulfill a need or desire and provide instant gratification.
Here are a few of the top sellers:
- Software
- Information
- Private sites
- Internet services
The most important consideration when developing your product is quality. Your product should not only deliver what you promise, but should go above and beyond the expected and overdeliver. Your customers satisfaction is of the utmost importance.
Developing Your Website
Once you've developed a great product, your next step will be to develop a great website. Your website must be specifically designed to sell your product.
Everything within your website should have one purpose -- getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return.
Your words are the entire foundation of your business. Your product, your website and your marketing strategies all depend upon your words. Fancy graphics don't make sales -- words do.
Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page. Write your website copy as if you are talking to just one person. Identify a problem and validate that one visitor's need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them -- why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade -- that's the bottom line.
Developing Your Marketing strategies
Your marketing strategy is the final process of your plan. Your plan must include both short-term and long-term strategies in order to succeed.
Short term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.
Short term marketing strategies include:
- Purchasing advertising
- Bulletin Boards
- Search Engines
Long term marketing strategies include:
- Opt-in Lists
- Freebies
- Content
If you use this simple formula when creating your Internet marketing strategy and excel at all three, you can literally guarantee your success.
Internet Marketing Strategy - Part Two
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About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. Visit Web-Source.net to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, "Killer Internet Marketing Strategies."
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
More Articles by Shelley Lowery - Shelley is CEO of Brajusta Publishing, a direct marketing company.
- Internet Marketing Strategies - Part One
- Internet Marketing Strategies - Part Two - Developing Your Product
- Internet Marketing Strategies - Part Three - Designing Your Product's Website
- Internet Marketing Strategies - Part Four - Writing Effective Website Sales Copy
- Internet Marketing Strategies - Part Five - Accepting Payment Through Your Website
- Internet Marketing Strategies - Part Six - Setting Up Your Affiliate Program
- Internet Marketing Strategies - Part Seven - Paying For Traffic
- Internet Marketing Strategies - Part Eight - Purchasing Advertising
- Internet Marketing Strategies - Part Nine - Building an Opt-in List
- Internet Marketing Strategies - Part Ten - Customer Follow-up
- New Search Engine Ranking Algorithm
- Sp^m -- How Much Will it Cost Your Business?
