Dr. Kevin Nunley's Biz Tip:
Get Those Testimonials!
More and more these days, products and services are being sold by mail and over the Internet. Because the "store" can't be seen by the prospect, many people don't quite trust buying at a distance.
Probably the most effective method of putting prospects at ease is the use of testimonials. When a satisfied customer says something nice about you, your company, service, or product; get their permission to use the comment in your marketing. Nine times out of ten they will say "yes."
Emblazon their compliment on all your marketing materials. Include the customer's name and city of residence. You want to make sure readers know that it's a real person and not some figment of your marketing imagination.
Offer to include the name of the complimenting customer's business as an extra benefit to them.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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