Dr. Kevin Nunley's Biz Tip:
Use Your Own Video at Trade Shows
Planning to participate in a trade show? Produce your own inexpensive video and run it on a small TV in your booth. Lots of people will stop to watch, learning more about your company.
TV has an almost magnetic power. Studies show most of us watch (or listen to) seven hours of television each day. When a TV is turned on, people can't help but stop to watch, at least for a few seconds. That may be more time than they spend at a convention booth manned with a real human!
Your trade show video can show you at work, operation and installation methods, and different ways people use your service or product. During busy times when you can't talk with all the people stopping by your booth, you can rely on your video to keep people interested until you get to them.
I've seen sharp trade show videos shot on home camcorders and edited with inexpensive equipment. Most towns have small one-person video production operations that do good work at low prices. Get a professional announcer to narrate your copy. Check with local radio DJs. Most will read a video script for $50 or so.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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