Dr. Kevin Nunley's Biz Tip:
Now Is The Time For Credit Cards OnLine
Those ads that say you can double your sales with credit cards are correct, especially for on-line businesses. If your business is on the Internet, now is the time to start taking credit card orders online.
In recent months millions more have discovered Internet shopping. AOL sold $1.2 Billion in products during the '98 Christmas season. As AOL president Bob Pittman correctly pointed out, we have reached a new level in Internet commerce. People are much more confident in putting their credit card information on an online order page. Consumers also know they can find virtually anything fast, easy, and at low cost on the Internet.
Credit cards are an important factor in making the Net fast and convenient. Many potential customers will skip over you if you don't offer credit card shopping.
Fortunately it's easier than ever for a small, even home-based, business to get a merchant account. There are dozens of quality services that offer easy-to-get merchant accounts. Compare start-up and monthly fees before signing a contract. More and more local banks are now providing merchant accounts to small Internet businesses.
Your online order page should be simple and easy to use. If you offer only a few products and services, you can do fine with a simple one-page order form. For broader product lines use a virtual shopping cart.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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