Dr. Kevin Nunley's Biz Tip:
Sell More With Pictures
Most people like to see what they're buying. An ad with a picture of the product will almost always outsell the same ad with no picture.
Make sure the photo is clear enough to show important details. Consider a photo that shows someone using the product. We can take a lesson from toy manufacturers who insist on advertising on television where the commercial can show the child how to play with the toy.
If you provide a service, use a picture of yourself. One web site shows its owners hard at work on their computers. If you don't especially want a photo of yourself on your web site or in your brochure, use pictures of employees. Some businesses whose employees don't want to be in a photo have used models to simulate their business at work. Most professional photographers have a list of local models who will appear in your photos at low cost.
Make sure photos on your web site load quickly. It's more important to have a photo that loads fast and looks a tad grainy than a rich portrait that takes forever to load. Run your photos through the reduction program at gifwizard.com.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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