Dr. Kevin Nunley's Biz Tip:
Sync Up Marketing and Sales
I recently heard a sales expert say, "Increase sales by making sure the sales force is aware of your marketing."
Good point! I thought of a recent trip to the local electronics mega-store to shop for a new computer. I went only after spending quite some time leafing through their major circular in the Sunday paper (no telling how many thousands they paid for that!)
The models, stats, and prices listed in the circular made it apparent that these guys were worth checking out.
Upon arriving at the store, a sales person eventually strode up and asked all sorts of vague questions about what I was looking for.
The sales person would have done better if he had simply guessed that their mighty marketing piece had brought me in. He should have launched into telling about the advertised models.
Many times, a good ad combined with the recommendation of a sales person will make the sale.
Next time you're talking to a prospect, bring up the things you advertise.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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