Dr. Kevin Nunley's Biz Tip:
Getting Leads Through Referrals
Media people will be the first to tell you, "Advertising is good, but nothing sells like a recommendation from someone you know."
Sales people call this a referral. Many smart businesses get most of their new customers from referrals.
A while back a woman emailed asking a good place to get postcards printed. I told her about one place I knew of that specialized in post cards.
A few weeks later I got a small check from the printer. The woman had mentioned my referral and the printer had included me in a simple referral reward plan. Will I refer the printer again? You bet.
Think of ways you can encourage others to send new clients your way. Reward them for their referral. It can be a monetary reward or a simple note or phone call thanking them.
In a world that revolves on personal relationships, getting others to tell friends and associates about you is often the most important key to building new business.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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