Dr. Kevin Nunley's Biz Tip:
The Power of Follow-up Email
It's a sad fact of marketing, one ad often fails to make a sale. You've got to repeat an ad several times before the dollars start flowing in. But ow can a small business afford to repeat expensive marketing over and over?
One solution is email. For the small monthly price of an Internet hook-up you can send all the email you want to prospects who have asked for it. Valuable repetition is a snap.
When someone asks you for information about your products or services, don't be content with sending them a single reply. Follow-up with another note a few days later. Remind them of your offer and see if they need more information or help.
How do you do this without annoying people? Pack your email messages with lots of valuable information. Talk about your new offer, a development in a service, or an expert tip.
People don't mind getting email when your messages are full of things they want to know about. Prospects always read your notes thinking, "What's in this for me?"
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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