Dr. Kevin Nunley's Biz Tip:
Sell More By Becoming a Super Expert
You're probably an expert in your business. Impress customers and clients by becoming a "super" expert.
Spend an afternoon at your local library becoming a super expert in your field. Customers love it when you can quote the latest statistics, trends and hot ideas. All this is available free at your big downtown or college library. Ask the reference librarian to help you. It's amazing how fast they can find what you're looking for. There are loads of government publications and industry journals bulging with valuable information that few business people ever look for (it's where magazines and newspapers get most of their interesting business facts and graphs).
Spend some time skimming through business books that are a few years old. They may no longer be on bookstore shelves, but they're probably full of great ideas that are still fresh. First look at the table of contents. Zero in on one chapter that talks about a problem your customers have.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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