Dr. Kevin Nunley's Biz Tip:
TV and Radio Ads Get More Affordable
You have probably seen the headlines that TV stations all over America are switching to digital technology. Cable systems are going digital, too. Radio recently got its first radios that receive signals beamed from satellites.
This marks a BIG change for media and advertising. No one really knows how it will all turn out, but there will surely be surprising opportunities for small businesses.
Digital broadcasting opens up a lot more channels. Instead of one station per frequency, we will have many channels available on each frequency. Your favorite radio station may split into five. Your local TV station may offer multiple channels.
Watch for many more channels to become available and for TV ad rates to drop. Even very small businesses may be able to afford their own TV ads. Some legal experts are suggesting that average citizens will be able to own their own broadcast stations.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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