Dr. Kevin Nunley's Biz Tip:
Canvass for Sales
Some of the most effective marketing and selling methods are the oldest and simplest. People have been doing door-to-door sales since the door was invented.
Canvassing for sales requires determination, but the rewards can be astounding. On a good day a good car salesperson can work 10 customers. A good canvasser can easily meet and pitch and sell to 10 customers in an hour.
You don't need to be a full-time canvasser. Include a few stops of door-to-door sales on your daily trips through town.
Start by pointing out something you noticed about the prospect (you have a new car, this neighborhood is growing, etc.). Make eye contact and smile.
Introduce your product or service and immediately get to the benefits it will bring the customer. We rarely buy features, but the BENEFITS features will bring the customer.
End by asking the customer a question they can't answer with a simple yes or no. "Do you want to order the big one or the little one?" "Should we deliver it on Tuesday or Wednesday?"
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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