Dr. Kevin Nunley's Biz Tip:
Why Classifieds Work
There are boat loads of statistics on why TV and newspaper advertising works. But have you ever considered why so many people consistently market with classified ads?
No question about it, classifieds are affordable. But there are other reasons.
Classifieds are more targeted than many forms of big media. Only people interested in cameras study the photography classifieds.
Classifieds don't have to be cute or clever. Simple, clear, direct phrases get the best response.
Classifieds are a great place to test out a new product or idea without having to risk a lot of money.
The downside of classifieds is your ad is nestled in with many others. Make sure you have an attention-getting headline, even if it is just two or three words long.
Put your headline in all capitals or in bold print. For Internet classifieds, avoid starting your headline or subject line with the word "FREE." So many other ads start with FREE that your ad can get lost in the crowd.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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