Dr. Kevin Nunley's Biz Tip:
Subheadings Increase Response
Subheadings help your ad or sales copy sell. These are smaller headlines that appear every few paragraphs in your copy. Put them in bold for printed material. Put them in all caps or set them off with **, >>, or => for email. Proven to be successful. Many studies have shown that copy with lots of enticing subheadings encourages readers to read further, understand better, and get more involved with your offer.
Benefits SELL! Trumpet your most important benefits in the subheadings. This gives people in a hurry a fast track to read. They can skim your subheadings to get your most important ideas and selling points.
Subheadings make YOU exciting! Want to know one of the main differences between a best-seller business book and a boring text book on the same subject? The popular book has far more subheadings. They break up the copy and make it easier to read. Try using plenty of subheadings on your website. Most people don't like to read long copy on a monitor.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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