Dr. Kevin Nunley's Biz Tip:
Effective Ad Copy for Ezines
Ezines, or email newsletters, are the cheapest, fastest way to reach a LOT of people. For less than a classified ad in your local paper, you can reach thousands of highly-targeted readers. This ability to target certain groups very cheaply is what makes ezines so special.
Make sure you place ads in ezines that target your best customers. The more closely you can match your prospects with the dominant topic of the ezine, the more quality response you will get.
Ezine ads generally don't have a subject line or headline. Instead, the first few words of the ad are often typed in all capitals. Use that highly visible space to tout a benefit or point out a problem the audience cares about.
"EARN $7,000" started a very successful ad in a business opportunity section.
"1,000s OF ACCESSORIES" is the beginning of a results pulling ad in an automotive ezine.
Write your ad in quick, short blurbs. Start sentences with action words to give them more zip.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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