Dr. Kevin Nunley's Biz Tip:
You Don't Like to Read?
Almost all my articles, reports and books appear in printed form. You can read the article, order the book, or check out the printed info on my websites.
But what about people who don't really like to read? Likely more of your customers than you realize prefer NOT to read. About 1 in 10 people can't read or don't read very well. Another 20 percent read fine, but prefer not to. That's a full 1 in 3 customers who will respond better if you can offer your info in some other form.
Many websites and print advertisers insist on including photos in their ads. Mary at CarAccessories.com told me their automotive customers respond better when they can simply click a detailed photo of the product.
Television is the classic way to advertise to customers who don't read (like young children or audiences who only read another language).
Offer your reports, sales info, booklets, and web copy on cassette. Many people prefer to listen to your info while driving or riding the train to work. Some publishers find a big audience for complicated subjects in comic book form.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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