Dr. Kevin Nunley's Biz Tip:
Produce Your Own Info Cassettes
If you've been through the music section of any store lately, you know the cassette is slowly going the way of the dinosaur. The music industry has steadily moved toward lower cost, more profitable Cds.
The information cassette is still going strong. Most info consumers are over 35 and are slower to give up their home and auto cassette decks (I still have LPs !).
Offer your book, booklet, series of reports, sales and pricing info on cassette. For small orders, simply get cheap Type I cassettes from your local department store.
You can get big orders of custom length cassettes from a supplier in your town (check the yellow pages for Audio-Video Production Services). These often cost as little as a quarter a piece.
Keep production simple. Your enthusiastic voice is fancy enough for most customers. Remember that people can't see you, so you have to add extra energy to your voice. Profit margins are higher than with printed material.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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