Dr. Kevin Nunley's Biz Tip:
Give Testimonials
We read a lot about the value of putting customer comments in your marketing materials. Nothing sells better than the words of a satisfied customer. Prospects really respond to it.
Giving testimonials is also a great way to market yourself-- FREE! That is a strategy very few people think of. Giving testimonials in order to get free marketing dawned on me one day when I sent some nice comments to a software company. They put my comments and email address on the front page of their website. I get lots of leads from that testimonial (some people even write to me thinking I must be the owner of the software firm!).
Offer testimonials to customers who market their own businesses. Offer testimonials to your suppliers that market.
Send complimenting notes to ezines and newspaper editors. Your note is three times more likely to be printed if you are complimenting their work. Also send testimonials to product manufacturers. Be sure to include your contact info. Many will include it along with your comments.
----------
About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
------------------------------------------
