Dr. Kevin Nunley's Biz Tip:
Email Press Releases
Email is a great way to send your press release to media. Everybody in media--from radio to TV to trade publications--uses email.
Email is almost free and editors tend to read their email long before they open the bags of mail that arrive each day.
"Is sending an unsolicited email press release to an editor spamming?" Most editors don't ink so. They realize the media's job is to give each and every citizen a chance to at least be considered.
Most publications rely heavily on press releases to fill their pages and air time. I've seen major newspapers print my press releases word-for-word as an article.
You can email your release yourself. Get a good list of addresses at WorkShopInc.com. I like to use low-cost sending services like USANews.net, NewsBureau.com, and XpressPress.com. Gapent.com is especially good for sending releases to media outside North America.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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