Dr. Kevin Nunley's Biz Tip:
Website Hot Spot
People who do a lot of selling with websites have noticed that where you put something on a page has a lot to do with how much attention it gets.This sort of thing has been studied a lot for newspapers. Anything printed "above the fold" gets read far more than stories printed below the fold.
Things displayed at the top of your opening website page get more attention than anything else on your site.
If you have a very important report you want people to see, put the link near the top of your page. Include some sizzling descriptive text to tout what your reader will get if they click.
More and more banner co-ops are asking you to put their banner at the top of your page. They know this is prime Internet real estate. You can do what you want, but I strongly advise saving that space for something that advertises YOU.
After the top of the page, people tend to gravitate toward the sides. That is why many sites have menu strips on the left, right, or both sides of every page.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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