Dr. Kevin Nunley's Biz Tip:
Market With Email
Email is the hottest thing to come to marketing in years. Now that over half of all North Americans are using email, you can reach thousands of prospective customers with the click of a key. The cost is almost free.
BUT, before you fire off your latest sales letter to a long list of addresses, make sure everyone on your list WANTS to be there. Unsolicited email, or "spam," is forbidden by online custom and against the law in some states. Send out even a single spammed message and you will get kicked off your Internet service and flooded with hate mail.
Perhaps more important for the marketer, unsolicited email gets very poor results. Most people simply ignore it. You can send your message to one million people and get zero response.
Fortunately, there are fine companies who compile lists of people who have asked for email on particular subjects. These "opt-in" lists are highly effective. Want to send your sales letter to 5,000 eager home-based businesses? PostMasterDirect.com and BulletMail.com email your message to a targeted list. Also consider the incredible efficiency and return of email newsletters - or ezines. Check bestezines.com for a good list of 'zines to start with.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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