Dr. Kevin Nunley's Biz Tip:
Quality of Your Leads
Most marketing and advertising is designed to get you leads or prospective customers. The type and quality of these leads depends a lot on your marketing and the kind of offer your ads make.
Do you want to hear from lots of people, even if they are not ready to buy what you are selling? Or do you just want to get calls or email from people who are ready to buy-- now!
"Hot leads" are people who say, "I'm ready to buy, how do we start?" You can get more hot leads when your advertising states a price, gives lots of information about your product, or says a sales person will call them.
Some businesses would rather get as many leads as they can, then use sales techniques to turn those leads into purchases. Boost your overall leads by making it easy to respond to your advertising. Include a card with a stamp, a toll-free number, a free report--even make the whole offer FREE! Website forms should be simple and require little info.
----------
About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
------------------------------------------
