Dr. Kevin Nunley's Biz Tip:
Get a BIG Radio Remote
One of the most popular kinds of BIG local advertising are radio remotes. You hire a radio station to send a DJ to your location to read your commercials live.
Radio remotes can be a big deal. Many stations send several DJs, support personnel, free prizes for shoppers, and every vehicle the station owns.
You can make the special event even bigger by bringing in a magician, clown, balloons for the kids, or a live band. In parts of Louisiana, remotes always include a guy dishing out free jambalaya. A furniture store near here always offers free or low-cost hot dogs and drinks.
Even though an impressive dog and pony show can make remotes fun, the real benefit comes from all the commercials that run on the air. Ask the station for a special low-rate package on at least 30 commercials leading up to the remote. Start promoting at least a week in advance.
Most of the people who are interested in your commercials won't make it to your remote. Extend your special prices and offers into the following week. Harvest residual sales.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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