Dr. Kevin Nunley's Biz Tip:
Check Your Order Form
Product or service not selling? Usually we wonder if there isn't enough demand to sell it. Or maybe the product just needs better marketing.
Recently I was about to delete several items form my web site order page. One item rarely sold and two others had never sold a single order.
Just as I was about to hit the delete key the problem jumped right in front of me. "Wait a minute!" The pricing info was wrong on one item. A second was labeled with the wrong item name. The third had almost no descriptive information.
Why wasn't I getting sales? My order page was confusing people. No telling how many customers had started to buy these items only to get confused or frustrated. Instead of telling me about the problem, they simply didn't place an order.
Check your order forms and web site order pages for errors. Sometimes we see a page so often we overlook mistakes. Have a second and third person check for errors and clarity on directions, descriptions, and pricing info.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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