Dr. Kevin Nunley's Biz Tip:
Use Before and After Photos
There is an old saying "a picture is worth a thousand words." That is especially true in marketing. Before and after photos are one of the oldest and most powerful marketing tools ever invented.
A well-written sales letter or ad can go a long way in convincing a prospect you've got what they need. However, a picture shows instantly the benefit a customer will get.
You have seen the make-over photos cosmetic companies use. The before photo is (an attractive) person in bad light, no makeup, with a frown on her face. The after photo has the same person looking elated and wearing expensive cloths in bright TV-studio lighting.
The before and after photo puts your important benefits in sharp contrast. You can use this marketing principle to sell just about anything. Chris McClean of pertinent.com has put up before and after examples of web sites he has re-designed. Consultants show the mess the client was in, then the success they achieved with the consultant's help.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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