Dr. Kevin Nunley's Biz Tip:
Fit Your Message to the Audience
Have you ever been in a situation where you didn't understand what the other person was talking about, but were afraid to say so? Doctors, teachers, computer pros, and other experts often talk over the heads of the rest of us. Their specialized professions require lots of jargon that is not familiar to a general audience.
It is very important to talk and write in language your audience will understand. If they are specialized in a particular area, you can use some of "their" words to show you are on the same page.
Last night the number one rated TV newscast in our town did a nice story on an important medical research project. When they interviewed the doctor, he used medical terminology that seemed awfully hard to understand. He left his audience in the dust and the TV report did him little or no good.
Before you write an ad, meet with a customer, or address the media, practice telling your information in a way even your mother could understand. Many professional writers and speakers refer to that as the "Mother Test." It is a handy trick that never fails.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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