Dr. Kevin Nunley's Biz Tip:
Be a Marketing Whiz For About $10
Recently a local business person looked at the hundreds of books in my office and remarked, "Gosh, I guess you have to read a lot to be a marketing expert!"
I had to chuckle. "There's no reason trying to reinvent the wheel," I told him. "You can find thousands of great marketing ideas in books."
You don't need a lot of time or even be a person that likes to read. Grab a good marketing book and skim through it for the good ideas. Most business books are designed for rapid reading.
Some of your best bets are the Guerrilla Marketing books by Jay Levinson (all about $10). Robert W. Bly has written dozens of great marketing and advertising books--all fun to read. For lots of how-to detail you can't beat the big books by Jeffrey Lant.
While there are some good $300 binder-book programs out there, I've found most to be a compilation of the smaller, cheaper books above.
Check your local library. Read the free outlines and reviews on Amazon.com.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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