Dr. Kevin Nunley's Biz Tip:
YOU Be the Star!
Do you run a one person business? Millions of people from part-time entrepreneurs to larger firms that contract with many employees are really just one person businesses.
Unfortunately, lots of small businesses hide their one person quality. They are afraid customers won't buy if they know the business is just a single individual.
But take a look at the many big corporations that work hard to make you feel like they're run by one person. Gateway computers often shows their founder standing in the pasture where he started the business. Microsoft, perhaps the most successful big company in the world, is synonymous with Bill Gates. KFC has gone back to including the Colonel in every commercial, even though he's now represented by a cartoon.
Why? Customers like knowing the person who is in charge of the business. They like knowing your story, how you got started, and why you do what you do.
Corporations spend millions trying to foster this. YOU, as a one person business, posses it naturally. Put yourself right up front in all your marketing.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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