Dr. Kevin Nunley's Biz Tip:
TV Commercials on the Internet?
The Internet world was wowed recently when At Home, Inc bought Excite for over $6 Billion dollars. At Home is TCI Cable's Internet service and Excite is the search engine that became one of the Net's most popular starting pages.
What's the big deal? TCI Cable has over 300,000 computers hooked up to the Internet via TV cables. This is a MUCH faster way to see the Net. Instead of slow loading logos and pictures like most of us sit through, cable TV modems turn Internet ads into fast-flowing TV commercials.
Excite will offer two different services--one for most of us on the slower phone modems and another super-charged service for cable modem users Will this new Internet that is more like TV put all of us regular web site folks out of business? Not any time soon.
Most consumers will stay with the regular, slower lines for some time to come. No doubt the future will bring new cheap methods for the rest of us to make our websites look more like TV. Still, good info and services will win the day.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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