Dr. Kevin Nunley's Biz Tip:
Slim-Jim Marketing
Slim-jims are small brochures made by folding letter-sized paper twice. Take a regular 81/2- by 11-inch piece of paper and fold it twice, like you would a letter.
Slim-jims are simple to make and fit perfectly in an envelope for mailing. Slightly thicker, colored sheets of paper can give your slim-jim a look of quality.
Because slim-jim pages are narrow, you can fill them with text without having to worry about graphics to dress them up. The small size also makes a slim-jim quick to read--which is exactly what most prospects want.
Your slim-jim is perfect for answering frequently asked questions. Include the questions you get most often along with your answers in the order you usually hear them. You can title your slim-jim "10 Things You Must Know About Buying Supplements," for example.
You can use the last panel for an order form that can be clipped and mailed in. Provide several ways to buy.
Give prospects the option of ordering or requesting more information. Many people need several contacts before they make a purchase.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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