Dr. Kevin Nunley's Biz Tip:
Get Beyond Customer Fears
A sales expert recently told me, "The reason some people don't buy is that they're afraid." "Afraid?" I asked. "Afraid of what?" "Many otherwise normal folks are scared to death of salespeople." Most of us are much more at ease if the salesperson approaches us with a natural non-sales personality.
These days many more people have a fear of owing money. Maxed out credit cards and expensive car payments have left us with a bad taste. Sell people on the value of your product or service. The value you provide may make the money they spend a small price to pay.
People are afraid they will be lied to. Most have been duped at least once by a slick ad or fast-talking politician. Put them at ease by showing them your long list of satisfied clients and customers. Nothing builds trust like a good batch of raving testimonials.
Find out why a prospect is afraid and where that fear came from.
----------
About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
------------------------------------------
