Dr. Kevin Nunley's Biz Tip:
Do You Offer the Four A's?
We often think of the products we're offering or our prices when we try to figure out why something is or isn't selling.
Customers tell us there are several more complex factors they consider before buying. Stop a moment to think about how your business satisfy's the Four A's.
Awareness. It's a simple fact that people won't buy from you if they don't know about you. Increase your marketing to improve sales.
Acceptability. Your product or service needs to be something that the prospect knows she needs and wants.
Accountability. Customers put a lot of emphasis on your guarantee, return policy, and the quality of your product. People look for a business they can trust to improve their lives.
Affordability. In recent years consumers have told us they don't consider price that important. All that is rapidly changing as the economy gets tighter. Now customers are checking prices and often buying the product or service that looks about as good but comes at a lower price.
----------
About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
------------------------------------------
