Dr. Kevin Nunley's Biz Tip:
Get Free Publicity
Some of the best advertising you can get is FREE. You can't buy it for any price. It's FREE media publicity. Get media coverage when you follow these simple guidelines.
The other day a woman told me, "I don't think you can get on media unless you know somebody." Nothing could be further from the truth. Radio, TV, newspapers, magazines, newsletters, tabloids--all need a steady stream of good stories to present to their readers, listeners, and viewers. If the interesting, informative, funny stories suddenly dried up, media would be forced to go out of business.
You can get media coverage when you supply media managers with the stories they need. What is there about your business that would interest your local TV news director or newspaper reporter?
Perhaps you're a real success story that other people would want to copy. Maybe you've uncovered a time or money saving tip. Is your business involved in a public controversy or community improvement project? TV loves visually exciting events. Stage an event and make a call to the news room.
Bottom Line: Make a media person's job easier, and you will get free media coverage.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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