Dr. Kevin Nunley's Biz Tip:
Write Money-Making Sales Letters
Sales letters are one of the most effective forms of direct marketing. Many people are using email sales letters to reach their customer list. Here are some tried-and-true formulas that always get the customer's attention.
Tell a story. Letters have long been a very personal form of communication. Starting your sales letter with a story hooks the reader.
Ask a question. The reader answers your question in her mind. She gets mentally involved in your offer. You're on your way!
Point out a problem. This is an advertising classic. Tell the reader about a problem he has. Make the problem seem worse than he realized. Of course, you are ready to sell him the solution to his problem.
Offer something FREE. People love a free sample of your product or service. It gets them hooked on you so that they come back to buy again and again. (Call or write me and ask for my free special report on marketing!)
Most sales letters have a response rate of 1% to 3%--although I have seen some get as high as 30% response. Still, this is a much better response rate than you get from most other types of advertising.
Try writing your own sales letter using one of the formulas above.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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