Dr. Kevin Nunley's Biz Tip:
Win With Client-Centered Marketing
Advertising that doesn't work almost always has one thing in common. It's not client-centered. Here is a quick tip that will dramatically increase your sales.
"Client-centered" means marketing from the viewpoint of the customer. Your marketing has to speak to the concerns of the person you're trying to interest.
What are customers interested in? They want to know what your product or service will do for them. Will it save them time, make them money, make them happier, less stressed, more attractive, more powerful or popular? Decide on one or two key benefits your product or service will give to a customer. Then hit that benefit over and over again in your advertising.
Make sure you link the features of your product or service to the benefits that they will bring. Don't just tell your customer about the Gizmo 200's special chrome fenders, let him know how those chrome fenders will improve his life.
Even if the connection between features and benefits seems obvious to you, don't expect the prospect to figure it out for himself. Stress, stress, stress the benefits of using what you're selling.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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