Dr. Kevin Nunley's Biz Tip:
It's Important...Be Persistent
Nine times out of ten, when someone tells me that their marketing didn't work, it's because they weren't persistent. Very rarely will advertising bring big sales on the first try. Results come only when you repeat your advertising again and again.
Advertising execs sometimes use the Rule of Seven. The theory goes that a prospect won't consider you until they've seen, heard, or read your message seven times. The basic idea is correct. People must come in contact with your marketing again and again before they buy.
"But running my advertising week after week is expensive!" you say. That's why it's so important to choose a method of marketing that you can repeat over and over without busting your budget. Keep that in mind when planning advertising.
Nothing brings marketing results like repetition.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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