Dr. Kevin Nunley's Biz Tip:
Post Card Marketing
If you are selling a sophisticated or high-end product or service, you may be dismayed at how much it costs to get "classy" advertising. Gold-embossed letters in fine envelopes or full-page ads in glossy magazines can be prohibitively expensive for many small businesses.
Here is a very inexpensive and effective way to advertise to elite prospects. Use post card marketing.
Such elite organizations as symphony orchestras and opera companies have made post card campaigns the mainstays of their ticket and fund-raiser advertising.
Post cards can be printed in multiple colors with glossy coating to give a very expensive look. Postage, always the biggest expense with direct mail, is much lower than for first class letters.
And best of all, a post card doesn't have to be opened. Busy people see your message immediately.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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