Dr. Kevin Nunley's Biz Tip:
Newspaper Publicity
Marcie told me, "I've tried sending out a few press releases to the newspaper, but they never print them."
Here's why. Newspaper editors look for press releases that are "newsworthy." Newsworthy simply means that the story is one that lots of readers will find interesting.
I asked a newspaper editor what she looked for and here are some of the guidelines she gave:
Editors like stories where people overcome adversity or perform acts of kindness.
Editors like stories that appeal to a wider audience and transcend your neighborhood or industry.
Editors like stories that give the reader some kind of emotion: happy, mad, afraid, proud.
Keep in mind that news must be new. An event that happened months ago will not be of interest to the newspaper. Of course, if something new happens that closely relates to an event months ago, the old event could become news again.
Don't get discouraged if your first press releases don't get into the paper. Look over them and think what you could do differently next time. Newsworthy-ness is the key.
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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