Dr. Kevin Nunley's Biz Tip:
Marketing With Birthday Cards
In the small town where I grew up, there was a woman who miraculously remembered everyone's birthday. It was her hobby to send out dozens of birthday cards every week.
She was renowned for it. She was loved for it. Mrs. Pepper became one of the town's favorite personalities.
Why couldn't a business do the same thing? When someone buys from you, ask "When's your birthday? We'll send you a card."
Most people will be caught off guard at your personal touch. Only a die-hard curmudgeon would not feel just a little bit special. (And that's what survey after survey shows--people buy from businesses that make them feel special.)
You don't need to make your birthday card project expensive or time consuming. If you have lots of customers to keep track of, keep their birthdays on computer files that can be printed out on labels along with the birthday date.
One day each week, pop the week's birthday labels on post cards and send them out. Offer the customer some small free thing. (Don't require a purchase. Birthday gifts aren't supposed to come with strings attached.)
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About the Author: Dr. Kevin Nunley is one of the Net's leading authorities on business promotion. He provides short articles on a wide variety of marketing and sales subjects. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com. Reach Kevin at kn@drnunley.com, Kevin Nunley, 54 Ponemah Road, Amherst NH 03031, or 603-249-9519.
Copyright © Kevin Nunley. All rights reserved.
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