Michael Green Articles/ Creating An Ezine


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Why 'Filters' Make This A Surprisingly
Good Time To Start An EZINE

"Product Developer and Marketing 'Guru'"
Michael Green: President of "How To" Corp

 

Publishing Permission Statement: You may republish this article, but must keep the resource box and copyright at the end. www.howtocorp.com.


Why 'Filters' Make This A Surprisingly Good Time To Start An EZINE
by Michael Green: Creating An Ezine

    Everyone knows that email filtering has gone into overdrive - and for a good reason.

With so much späm flying about, it would be virtually impossible to make use of this modern communication medium, without a few sensible filtering systems in place.

But unfortunately, this desirable quest to end the deluge of unwanted email has had a very nasty side-effect for Ezine Editors and Online Marketers everywhere. Now even legitimate email is getting caught in the filter trap.

So whereas in the past, an Ezine Editor could write what they liked without worrying too much about style and tone, now they'll have to have close regard for the language and punctuation used throughout. Otherwise their Ezine simply won't get delivered.

EVERY CLOUD HAS A SILVER LINING

With every problem comes a silver lining, and it's no different with email filters and the CAN-SPAM legislation.

While it is certainly true that as an Ezine Editor you'll have to work harder than ever to ensure that your email reaches its intended recipient, the rewards for achieving your target reader are actually higher than ever.

That's because with so many other newsletters getting automatically deleted prior to them even reaching the subscriber, when yours gets through, you've most likely already worked to gain the trust of your reader.

WHAT DOES THAT MEAN IN PRACTICE?

Basically, now it's only the quality newsletters that now get delivered and if you are able to make yours number amongst this group, then you are virtually guaranteed a hearing from the end reader. Let's face it, if your Ezine was junk, then it wouldn't have even reached their inbox.

HOW TO ENSURE THAT YOUR EZINE REACHES ITS TARGET:

ASK THEM TO ADD YOU TO THIER FILTER AT SIGN-UP. This is simple, yet surprisingly effective. During the sign-up process for your newsletter, specifically remind your recipient to add your email address to their filter in order to let your Ezine through.

DOUBLE OPTIN is increasingly becoming a reliable way to ensure that your newsletter has the credibility to reach your recipient. Having gone through the process of requesting that your reader confirms their registration, make sure you remind them in the first line of each Ezine you send them that they're receiving this following their own double opt-in confirmation.

QUALITY, QUALITY, QUALITY. The most important step of all is to ensure that the information that you're sending your readers is pure quality. Avoid over-punctuation with exclamation marks and avoid excessive use of that word which means that something doesn't cost anything.

Writing in sensible, measured, tones will ensure that your Ezine stands a good chance of actually being received. As this article suggest, having been one of the 'chosen' few to make it past the filters, you're going to stand an even better chance of making an impact than in the old days.

Previously anyone's trashy newsletter could fill up an inbox, but now only the best get through.

In many ways, there has therefore never been a better time to start an Ezine than today.


Michael Green
How To Write A Newsletter Toolkit
Easy Ezine Toolkit

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The author, Michael Green, is known as THE newsletter guru. He's created two toolkits to help YOU create your own Newsletter (www.howtowriteanewsletter.com) or Ezine (www.easyezinetoolkit.com)

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