Why Having A Great Website Might Be Utterly Worthless!
by Michael Green: Creating & Selling Your Own Product Online
You've seen this for yourself. You arrive at a website and you're greeted with a fanfare of flashy graphics and audio.
The creator intended for you to be impressed, perhaps even blown- away. But in reality, you're a little annoyed not to be able to access the information you sought quickly and easily.
Worse is to come, as your computer suddenly insists that you download the latest flash accessory, and that's just to get past the intro page...
... oh boy - you've had enough and with a click of your mouse, you're outta there!
EXPENSIVE WEBSITE - LOWSY VISITOR CONVERSION!
Let's be honest, there's really no point in spending a fortune building an all singing - all dancing website, if your real objective is to sell a product or service online.
What you need to do is work out a way of developing a site which is so compelling that your visitor simply can't leave, without grabbing their credit card and giving you their order - there and then.
CAN A WEBSITE REALLY SELL YOUR PRODUCT OR SERVICE?
You bet. Actually a well written, yet very basically presented website can easily outsell all those flashy expensive sites that you click-away from faster than you can say Jack Robinson.
There are many secrets to successfully selling right of your web page, but these 4 pointers are, I believe, the most crucial lessons to take onboard.
1. Use one long web page, rather than multiple pages.
2. Don't provide external hyperlinks. They just allow folks to click away from your site.
3. Remember to ask for the order. Too many websites fall at the last hurdle. The prospect is warmed up and then the website writer fails to close the deal.
4. Great copy sells and it'll be worth your time and effort to learn how to create it!
Of course there are dozens of other great techniques to use when building your own sales letter and you can learn all about them in my How To Promote A Product toolkit.
The key point to keep in mind is that what looks great, doesn't necessarily earn you money. But flashy websites don't get built for nothing - so the problem is that this simple lesson can be an expensive one to learn!
Developer of the "Create & Sell Products Online" toolkit.
Michael Green is the creator of 16 online products including the popular "How To Promote A Product" toolkit. Michael will lead you through the 24 Power Keys guaranteed to help you promote and sell your own product, service or even business online today. Visit his website to learn more: www.howtocorp.com
Copyright © How To Corporation. All rights reserved.