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If it's not easy for prospects to buy, they won't. Use this checklist to find obstacles in your Web site that cost sales.
Navigation
- Are you leading prospects to your order form?
- Is your order form easy to find? Do you have an "Order" button or link to your order form on most pages?
Contact Information
- Can prospects contact you if they have questions?
- Do you provide a link to your contact information on every page? Do you provide a phone number, email address, and mailing address?
Product Information
- Do you provide the information your customers need to buy your products or services? This may include:
- Product listing and pricelist.
- Testimonials, case studies, and customer list.
- Money-back guarantee.
- Answers to frequently-asked questions.
- Service information and warranties.
- What your products or services can do.
- Who your products or services are useful to.
- How customers use your products or services.
- Tips for buying your products or services (to help prospects make an informed decision).
Payment and Ordering Methods
- Do you provide several ordering and payment options?
- Do you accept MasterCard, Visa, American Express, and Discover? The majority of Internet users will order online with credit cards. Few people will mail a check. If you're not accepting credit cards online via a secure server, you will lose sales.
- Can your prospects order online through a secure order form or shopping cart? Is your order form or shopping cart simple to use? Is every part of your form working?
- Do you provide alternative options for those who don't feel comfortable ordering online such as ordering by phone, fax, and postal mail?
- Can customers pay by check or money order?
Is it easy to buy from you? Eliminating obstacles will boost your sales immediately.
Read more articles by Leva Duell at:
http://www.startasecretarialbusiness.com/articles_reprint.html
Leva Duell - Website Owner and Author of Secretarial Business-In-A-Box
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